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  MGT101 =11pt=20.0ptASSIGNMENT 1- PRINCIPLES OF MANAGEMENT (MGT101)=11pt=20.0ptAssignment upload in Week 4 (Sunday)=11pt=20.0ptCASE STUDY/PROJECT REPORT ASSIGNMENT=11pt=20.0ptStarbucks’ Growth Destroyed Brand Value=11pt=12.0ptLeadership & Managing People

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تاريخ التسجيل : 21/03/2016

مُساهمةموضوع: MGT101 =11pt=20.0ptASSIGNMENT 1- PRINCIPLES OF MANAGEMENT (MGT101)=11pt=20.0ptAssignment upload in Week 4 (Sunday)=11pt=20.0ptCASE STUDY/PROJECT REPORT ASSIGNMENT=11pt=20.0ptStarbucks’ Growth Destroyed Brand Value=11pt=12.0ptLeadership & Managing People    الجمعة أبريل 06, 2018 11:49 pm


MGT101
=11pt=20.0ptASSIGNMENT 1- PRINCIPLES OF MANAGEMENT (MGT101)=11pt=20.0ptAssignment upload in Week 4 (Sunday)=11pt=20.0ptCASE STUDY/PROJECT REPORT ASSIGNMENT=11pt=20.0ptStarbucks’ Growth Destroyed Brand Value=11pt=12.0ptLeadership & Managing People Case =11pt=12.0ptStarbucks announcement that it will close few stores in Saudi Arabia=12.0pt admission of limits to growth.=11pt=12.0ptThe founder Howard Schultz =12.0ptrecognized the problem that his own growth strategy had created: “Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store.” Starbucks tried to add value through innovation, offering wi-fi service, creating and selling its own music. More recently, Starbucks attempted to put the focus back on coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special. =11pt=12.0ptHow will you help company to recover and expand its operation in Saudi Arabia. The Company hired you as CEO of Starbucks coffee in Saudi Arabia=24pt=20.0ptAssignment Objectives & Requirements:
=11pt=12.0ptTo sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write the: (400 – 500 words)
=11pt=12.0ptIdentify the competitive advantage (s) in business for growth
=11pt=12.0ptWhat are the different Products and type of services that can be offered.
=11pt=12.0ptBusiness objective/goals/vision
=11pt=12.0ptIdentify and describe the four managerial functions that can be applied in Starbucks business=12.0pt in Saudi Arabia. (200 – 300 words)
=11pt=12.0ptExplain the different types of planning for the different levels of management in Starbucks=12.0pt in KSA. Include the typical time frame for which each plan is created. (200 – 300 words)
=11pt=12.0ptDiscuss different theoretical perspectives about management in context of Starbucks. Give at least three reasons. (100 - 200 words)
=11pt=12.0ptConclude your report. (100 – 200 words)


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MGT101 =11pt=20.0ptASSIGNMENT 1- PRINCIPLES OF MANAGEMENT (MGT101)=11pt=20.0ptAssignment upload in Week 4 (Sunday)=11pt=20.0ptCASE STUDY/PROJECT REPORT ASSIGNMENT=11pt=20.0ptStarbucks’ Growth Destroyed Brand Value=11pt=12.0ptLeadership & Managing People
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